Wema Bank Plc, Nigeria’s longest-surviving and most resilient indigenous bank, is seeking a Product Manager for its Savings Account position in Lagos. The role involves managing the savings product portfolio, including product development, marketing, business development, product analysis, pricing, and profitability. The role involves providing technical expertise to sales teams, implementing a bank-wide go-to-market strategy for new savings products, and preparing product marketing strategies. The candidate will also monitor sales impact and profitability, conduct regular product and market research, identify new market opportunities, act as primary product liaison, and attend Zonal Directorate planning meetings. The job requires a BSc or HND in a relevant field, product knowledge and training, people management, business development, brand management, facilitation, communication, selling, negotiation, interpersonal, data-driven decision making, and supervisory skills. The application closing date is not specified.
Job Title: Product Manager – Savings Account
Location: Lagos
Job Type: Full-time
Job Summary
- To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.
Responsibilities
- Provide sales teams with the necessary technical expertise to enable them sell the banks’ savings products e.g printed & electronic materials-fliers, presentations, proposals
- Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.
- Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.
- Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.
- Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
- Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
- Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.
- Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution.
- Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume.
- Acts as primary product liaison with Clusters/Zones ensuring:
- timely & regular communication on product performance
- timely & regular communication on product / market changes
- relevant product, market insights & identified Area opportunities are presented.
- successful execution and monitoring of product marketing campaigns
- Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand the peculiarities of local operating environment.
- Routinely attends Zonal Directorate planning / business review meetings-MPR.
- Analyses escalated area sales challenges, proffers alternative solutions, implement recommendations that ensure achievement of product performance targets.
Requirements
Education:
- BSc / HND in a relevant field
Skills / Competence:
- Product- knowledge and training
- People management skills
- Business development skills
- Brand management skills
- Facilitation skills
- Communication skills,
- Selling skills
- Negotiating skills
- Interpersonal skills
- Data-driven decision making.
Supervisory Skills:
- Interpersonal skills
- Decision-making skills.
- Visionary
Generic Skills:
- Organizational skills
- IT
- Analytical skills
- Computer appreciation / data entry (word-processing/spreadsheet/graphics
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online